Timothy Erdmann

Product & Design Consultant

Based in San Diego, CA
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Product Design | Director | Manager | Lead

Product Designer with 20+ years of experience building user-centered digital products. Expert in UX design and product strategy. Proven ability to lead cross-functional teams.

EXPERIENCE

Product Design Consultant
  • Contract | Freelance | Jun 2024 - Present

  • • AI/LLM Augmented Design
  • • UX Audit & Heuristic Review (fast-turnaround assessments to uncover friction)
  • • Full Product UX Design (MVP to scalable systems)
  • • UI Design & Prototyping
  • • Content Design & UX Writing
  • • Design System Development (tokens, component libraries, governance)
  • • UX Research: Interviews, wireframes, journey maps, and insights synthesis
  • • Team Coaching / DesignOps Support
  • • Front-end Development HTML/CSS, WordPress, Squarespace, Webflow


Director of Product Design
  • Pittbos LLC | Sep 2021 - Jun 2024

  • • Grew Business from 0 to 100+ monthly recurring corporate subscriptions.
  • • Drove product design strategy and UX execution for two B2B SaaS products.
  • • Spearheaded customer research & iterative design, increasing user adoption by 30% and improving retention.
  • • Shaped roadmap and prioritized initiatives using user insights and business goals.
  • • Mentored a team of designers & developers, introduced design systems, and improved delivery workflows.
  • • Created Design System that enabled developers to rapidly iterate on UI and accelerate the design process and speed time to market.


Product Design Lead
  • Viasat - Global Business Solutions | Feb 2017 - Jul 2021

  • • Defined UX strategy for enterprise satellite-internet services.
  • • Led team conducting research, wireframes, and prototypes for end-to-end experiences.
  • • Streamlined key workflows, improving self-service adoption and reducing customer friction.
  • • Created initial design system to standardize UI components and reduce design-debt.
  • • Integrated WCAG 2.1 accessibility standards into UX workflows.


Director of UX and Design
  • Shopswell Inc | Apr 2015 - Dec 2016

  • • Directed product and UX for a consumer-facing e-commerce discovery platform.
  • • Integrated social content, community curation, and retail data to enhance the shopping experience.
  • • Drove design from concept to launch, growing from 0 to +100,000 monthly active users.
  • • Oversaw creative direction, front-end design and development (HTML/CSS), and branding initiatives.


Product Designer - Contract
  • TruMed Systems | APR 2015 – DEC 2015

  • • Collaborate with product and engineering teams to define product requirements and deliver user-centered solutions for the Accuvax product line of robotic vaccine systems.
  • • Translate complex, regulated workflows into intuitive, compliant, and scalable designs.
  • • Employed Adobe Design Suite to deliver high-fidelity prototypes and design specifications that bridged software and hardware interaction.
  • • Adherence to FDA or HIPAA regulations in design constraints.


Product Designer - Contract
  • HundredX | AUG 2013 – AUG 2015

  • • (Formerly Goodsnitch: Home of the Heromaker)
  • • Used Adobe Creative Suite to design end-to-end user experiences across web applications, from early discovery through polished execution.
  • • Translated abstract business goals and data flows into intuitive, user-friendly interfaces.
  • • Partnered with engineering to ensure accurate implementation of design specs and interactions.
  • • Advocate for the user in cross-functional discussions, balancing usability with business priorities.


Senior Product Design Lead / Creative Director
  • Good Technology / Intercasting Corporation | Jun 2006 - Mar 2013

  • • Led UX and interface design for mobile messaging and enterprise apps.
  • • Integrated services with Facebook, LiveJournal, and Twitter for millions of users.
  • • Managed team collaboration between design and engineering.
  • • Certified Scrum Master driving agile product delivery.


  • Kintera, Inc. | Product Manager (2005)
  • CNET Networks | Transition Manager (2004)
  • Vivendi-Universal / MP3.com | Product Manager (1999-2004)

EDUCATION & CERTIFICATIONS

Skillset
  • Product Design & Strategy: Roadmap Development, Agile/Scrum, Stakeholder Collaboration
  • UX & Customer Experience: Design Systems, User Research, Service Design, Data-Driven Design
  • Design Tools: Figma, Sketch, Adobe Suite, Miro, Jira, Confluence, Webflow, Squarespace, WordPress
  • SaaS & CRM Expertise: B2B SaaS, Customer Retention, Workflow Optimization
  • Technical & Tools: HTML/CSS, javascript, Design & project management tools, AI